Apple Event — April 20, 2021

My first thought was that a built-in GPU could measure certain parameters about the display and adjust the color profile to be "pro" level accurate. Most default / "auto" profiles for monitors and TVs are accurate enough for lay people out of the box. But for people who really need color accuracy, you need a calibration device. So maybe Apple is trying to obviate the need for a calibration device and have the "smart" monitor calibrate itself. (The built-in GPU might even use data from an iPhone like the "color balance" feature Apple announced at the "Spring Loaded" keynote recently.[1] The AppleTV uses information from the IR array on the front of the iPhone to help calibrate your TV for use with AppleTV.) [1] [this video]