It took me a while to realize what the problem is. For a long time, we've seen sponsored content as a bad, evil thing, that is driven by greed and capitalism. ( See corresponding Wayne's World moment [this video] ) This still stands for many situations but it seems like there are people out there only accepting and promoting things they: - believe in - have no issues with ( neither moral, nor technical ) - or even actually use them. All these cases are, in my opinion, valid cases for accepting money and is pretty far from evil. Image a world where all the commercials are done by people actually believing in the product - and not the money behind it.
product placement: [this video] (somewhere I once ran across a discussion of "Starship Troopers" the book vs. "Starship Troopers" the movie, complete with a matrix of reactions depending upon how ironically one thought the ideas presented in each should be taken)
In addition to cable going to ads, it deserves mention that many shows today feature brand advertising right in the program. I pay for Netflix, but go watch a Korean drama and they are clearly advertising Subway, KFC, Samsung, etc. right there in the show through the show itself. Movies do this too, and you paid for that expensive ticket. Wayne's World even did a parody of this in 1992: [this video] Advertising is incredibly pervasive in our modern society and only going to increase.
> Happens already. Product placements in TV shows and movies are already a thing. This is nothing new. The Wayne's World 2 movie had a fourth-wall bending/breaking scene that made fun of this back in 1993: * [this video] * [link]
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