HEADON! Apply directly to the forehead!

I've meant to contribute to this discussion and answer questions, but this article is more than a year old, and I've been it regularly and made lots of progress since then, I feel I should writing a fresh new article about it, including some actual documentation and examples. I'll post it to HN as soon as I'm done, and put a link to it here. And I would appreciate hearing from anyone who's interested in or working on similar ideas, so we can collaborate to combine our forces! (Email in profile.) It also needs a good name! (As a rule of thumb, I try not to get bogged down in naming things when I should be spending my time actually working on them and using them, to figure out what they actually are before naming them. But it's been more than a year and now I want to talk about it more mellifluously.) I was calling it "JSONster", but that sounded too monstrous, don't describe it, and nobody gets the Napster reference these days. So I tried to think of better name by repeatedly pounded my fist against my forehead, which gave me a headache, when suddenly a homeopathic solution to my naming problem sprang to mind: "SpreadON", short for "Spreadsheet Object Notation". Elevator Pitch: SpreadON applies JSON to spreadsheets like butter to waffles, so it melts into the nooks and crannies. Marketing Ploy: SpreadON: Apply directly to the spreadsheet. SpreadON: Apply directly to the spreadsheet. SpreadON: Apply directly to the spreadsheet. [this video] [link] >HeadOn is the brand name of a topi