AT&T Archives: Saul Bass Pitch Video for Bell System Logo Redesign

I agree that design is far more complicated than most developers realize, but I'd be careful to avoid mistaking detailed explanations for accurate explanations, and heavily discussed topics for usefully discussed topics. Most of my BFA is in graphic design and it's not my only art and design education, so I'm pretty well-versed in artsy fartsy Bauhausian high-concept visual communication. From the very first days as a Freshmen you start with exercises like finding as many ways as you can to create a palpable sense of tension with only two black squares on a white background by changing the scale and placement, or making two identically colored swatches look like two different colors by placing them on a field of a different color. Professors deliberately don't give you a set guidelines in these exercises because the artistic roots of design don't work that way— you have to understand the way visual components work together on a visceral level before you can effectively reason about them... even pretty straightforward things like effectively setting paragraphs of text or kerning letters can be pretty nebulous, and that's much more straightforward than at abstract logo design. Could you imagine the pressure of being the art director wielding those nebulous and subjective processes revamp a worldwide household name in one of the most image-focused markets to ever exist? Or being the executive with zero domain knowledge tasked with evaluating the work of this firm? And while the