1993 interview re: Paul Rand and Steve Jobs

One great story about Paul Rand: "He is one of the most professional people I've ever worked with, in the sense that he thought through all of the formal relationship between a client and a professional such as himself -- obviously very deep thoughts about this -- and therefore he had very clear conclusions about what the relationship meant to both parties and how it should be conducted. For example: I asked him if he would come up with 'a few options'. And he said 'No, I will solve your problem for you. And you will pay me. And you don't have to use the solution -- if you want options go talk to other people! -- but I'll solve your problem for you the best way I know how, and you use it or not, that's up to you, you're the client -- but you pay me.' And there was a clarity about the relationship that was refreshing." -- Steve Jobs, [this video] I really enjoyed his uncompromising attitude, "I'm not going to attempt to solve the problem 4 times for you; you can consult 4 people who wholeheartedly attempt to solve the problem once." The idea that art is not something to be half-assed but something to be pursued, as the Tibetans might say, "one-pointedly", is a deep lesson which I myself resonate very strongly with.