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Frame from How technology loses out in companies, countries & continents and what to do about it Plays via YouTube's privacy-enhanced embed

How technology loses out in companies, countries & continents and what to do about it

bert hubert
Talks
YouTube
2 HN users recommended this talk3 months2022–2024 score 4
Years with an HN recommendation, 2007–2026

HN points to it as a sharper explanation of why outsourcing and specialization erode deep expertise, in threads on Intel, Boeing and software decline.

A conference presentation by Bert Hubert on how companies lose their technological edge and become outsourcing hubs. It argues the same dynamic applies to whole countries and continents, and ends with suggestions for reversing it.

“this excellent video talks about the problems with outsourcing everything” (HN, 2024)

3 strong recommendations · 1 recommendations · 1 citations · Talks

5 Hacker News comments

From the HN archive; up to 20 kept per video, favoring different commenters. Recommendations first.

@scrollaway Aug 2022 Strongly recommends
on HN thread Jonathan Blow: Software Is in Decline
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I quite like Jonathan Blow. I think this talk is kind of poor though, I remember watching it a couple of years ago in its full context (linked in the youtube description: [link] ). IIRC it had a bit of a "kids these days" / "they don't make 'em like they used to" feel to it. It's not untrue , but it doesn't really explain anything. IMO, a MUCH BETTER version of a similar point was outlined by Bert Hubert in this article: [link] - How Tech Loses Out over at Companies, Countries and Continents (Video version: [this video] ) In short, this goes beyond software; it's in general about why the incentives around specialization and outsourcing/offshoring cause innovation and expertise to die out. Bert Hubert takes the example of toasters, but it's of course very generalizable: > The problem is that this is not just a toaster problem. This is a continental problem. All over Europe, this is happening simultaneously, where we’re saying, look, we’re not that much into actually building things anymore. > So we’re just getting everyone else to build stuff for us. [...] We’re just thinking about things and then telling some other people how to do their stuff. > In the end, you cannot survive if all you create is intellectual property.
Explains why specialization and offshoring kill innovation and expertise.
@scrollaway Aug 2022 Strongly recommends
on HN thread Jonathan Blow on Societal Collapse (2019)
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I quite like Jonathan Blow. I think the talk mentioned in this post is kind of poor though, I remember watching it a couple of years ago in its full context ( [link] ). IIRC it had a bit of a "kids these days" / "they don't make 'em like they used to" feel to it. It's not untrue, but it doesn't really explain anything. IMO, a MUCH BETTER version of a similar point was outlined by Bert Hubert in this article: [link] - How Tech Loses Out over at Companies, Countries and Continents (Video version: [this video] ) In short, this goes beyond software; it's in general about why the incentives around specialization and outsourcing/offshoring cause innovation and expertise to die out. Bert Hubert takes the example of toasters, but it's of course very generalizable: > The problem is that this is not just a toaster problem. This is a continental problem. All over Europe, this is happening simultaneously, where we’re saying, look, we’re not that much into actually building things anymore. > So we’re just getting everyone else to build stuff for us. [...] We’re just thinking about things and then telling some other people how to do their stuff. > In the end, you cannot survive if all you create is intellectual property.
Explains why specialization and offshoring kill innovation and expertise.
@textlapse Jun 2024 Strongly recommends
on HN thread US sanctions Boeing for sharing information about 737 MAX 9 investigation
Probably a repost, but this excellent video talks about the problems with outsourcing everything (i.e. the L J Hart-Smith report) [this video] - the report itself is fairly accessible and an eye-opener on what happens when you outsource all of your core competency. The only remaining thing is a weak 'systems integrator'. And the best part is the suppliers have more leverage and less compliance/liability than you do! Because nobody even knows their name.
Shows the dangers of outsourcing core competency, leaving a weak systems integrator.
@scrollaway Jul 2022 Recommends
on HN thread Ask HN: Is the world suffering from shallow knowledge?
OP, you will likely be interested in this talk by Bert Hubert: How Tech Loses Out over at Companies, Countries and Continents: On how companies lose deep knowledge and stop innovating [link] As a video: [this video]
On how companies lose deep knowledge and stop innovating.

Citations, criticism and jokes

Video list and Hacker News comment labels from HackerTube (prompted by @karpathy), released under ODC-By 1.0, built on the open-index/hacker-news archive. Hacker News data is provided by Y Combinator; comments remain the work of their authors. Video titles, channel names and thumbnails belong to their creators and are shown via YouTube. HackerTube Watch is an unofficial edition. Data export of 2026-10-31.

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